Brand & Web Redesign
Ecomclips
Redesigned the landing page and brand identity so the agency finally looked like the work it produces.
- Role
- Senior Creative Designer
- Year
- 2024
- Scope
- Brand IdentityLanding PageMotionDesign System
Overview
Ecomclips had grown fast and the brand had not kept up: inconsistent typography, a landing page that undersold the service offering, and no shared visual language across marketing output.
I led the redesign of both the identity and the site, alongside the motion and 2D/3D animation work that runs through the brand's marketing content.
Rebuilding the identity
I defined a type scale, colour system and layout grid, then rebuilt the core brand assets on top of it. The goal was a system a small team could apply without a designer in the room for every asset.
A landing page that explains the service
Services were restructured from a flat list into a sequence that mirrors how clients actually buy: what you do, proof you can do it, how we start. Case work moved above the fold in summary form.
Motion as part of the brand
Storyboards, explainer videos and brand-driven visual content were produced against the same system, so the animated output and the static output finally read as one brand.
Outcome
What shipped.
20+ Shopify landing pages and storefronts designed across the engagement
Consistent brand system spanning web, marketing and motion output
Landing page restructured around the real client buying journey
Reusable storyboard and explainer templates for ongoing content
Next
Working on something shaped like this?
Send the product, the problem and the deadline. I'll tell you what I'd actually do and whether I'm the right person for it.
Start a conversation