eCommerce Landing
Match My Tees
A landing page refresh that brought an apparel brand's storefront back in line with how it actually looks today.
- Role
- Senior Creative Designer
- Year
- 2023
- Scope
- eCommerceShopifyVisual DesignBranding
Overview
Match My Tees had evolved its product photography and brand voice, but the landing page still reflected an older, flatter version of the brand. The refresh closed that gap without a full replatform.
Letting the product lead
The apparel photography is the strongest asset the brand has, so the layout was rebuilt to give it room: larger imagery, fewer competing elements, and typography that supports rather than shouts over it.
Shorter path to the product
Collection entry points moved higher and the number of steps between landing and product page was reduced, so browsing feels less like navigating and more like shopping.
Outcome
What shipped.
Landing page aligned with current brand and photography direction
Faster route from landing page into collections and products
Design delivered ready for Shopify implementation
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